Product Design
Design that reduces the number of things a user has to think about
Enterprise software is usually judged by how quickly a new employee can be productive in it. We design for that: research with the people who will actually use the system, interfaces that expose complexity gradually, and a component library that keeps the twentieth screen as considered as the first.
- Shorter time to first successful task
- Fewer support tickets caused by the interface
- A design system engineering can build against directly
- Accessibility verified, not assumed
Capabilities
What this practice actually covers
Written at the level of detail you would need to decide whether we can do the specific thing you have in mind.
Discovery & user research
Talking to the people who do the work today before deciding what to build.
- Stakeholder and end-user interviews
- Contextual enquiry and workflow observation
- Journey mapping and service blueprints
- Opportunity framing and prioritisation workshops
Interaction & interface design
From information architecture through to the pixel-level states engineers need to build.
- Information architecture and navigation models
- Wireframes, prototypes and clickable flows
- High-fidelity interface design with full state coverage
- Motion and micro-interaction specification
Design systems
A shared vocabulary between design and engineering that removes the redesign of every new screen.
- Design tokens shared between Figma and code
- Component libraries in React with documentation
- Theming, dark mode and white-label support
- Contribution model and governance for the system
Accessibility & inclusive design
Meeting WCAG 2.2 AA as a build requirement, checked with real assistive technology.
- Accessibility audit with prioritised remediation plan
- Keyboard navigation and screen-reader testing
- Colour contrast and typography systems that pass by construction
- Accessibility acceptance criteria written into tickets
Designing AI interfaces
A genuinely new design problem: how to present probabilistic output so people can trust it appropriately.
- Communicating confidence, sources and provenance
- Review, correction and undo affordances for model output
- Streaming, latency and graceful-degradation patterns
- Feedback capture that feeds your evaluation set
Brand & digital identity
Visual identity applied consistently across product, marketing and sales material.
- Logo, palette, typography and iconography systems
- Marketing site and campaign design
- Presentation and document templates
- Brand guidelines with usage rules
Deliverables
What you receive
- Research findings with prioritised opportunities
- Interactive prototype for validation before build
- Complete interface designs including empty, loading and error states
- Design system in Figma with a matching React component library
- Accessibility audit report and remediation backlog
- Brand and usage guidelines
Typical stack
Technologies we reach for
- Figma
- React
- Tailwind CSS
- Storybook
- Radix UI
- Framer Motion
Chosen per engagement rather than by default. See the full technology stack for what we work with across practices.
Questions
About product design
Can you design for a system you are not building?
Yes. We hand over a design system with tokens, documented components and annotated specifications so any competent engineering team can implement it, and we are happy to review the built result against the design.
How long does a design system take?
A usable foundation covering tokens and core components typically takes four to six weeks. It then grows alongside the product — a design system that is finished is usually one that is not being used.
Other practices
Related capabilities
Have a product design problem?
Send a short description of the problem. You will get a reply from an engineer, not a sales sequence — usually with a first read on the approach and whether we are the right partner for it.
Or email us directly at info@beambytes.com